Optimizing CTV with Unified Taxonomies & Signal Controls

“In the absence of industry-wide standardization, OpenX analyzed the taxonomies and bidding behaviors of DSPs, arriving at a set of genres and subgenres that would look familiar to DSPs and their buyers. The result is a scalable, easy-to-use framework that normalizes diverse signals in a way that’s intuitive to DSPs and has resulted in a 7x increase in bid rate when a standardized content-object signal is present.” — Erika Loberg, Senior Director of Advanced TV at OpenX

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