February 18, 2016

OpenX Meta Creates Server-to-Server Alternative To Header Bidding Wrappers

To help publishers manage multiple header bidding partners, OpenX created a server-to-server wrapper dubbed OpenX Meta.  The advantage of OpenX Meta is that it moves all the action – long, slow bid requests – off a publisher’s page and onto its server. From there, it can quickly ping all the other partners. As a result, OpenX projects that publishers that implement its solution would see a faster ad call process.

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