February 18, 2016
OpenX Meta Creates Server-to-Server Alternative To Header Bidding Wrappers
To help publishers manage multiple header bidding partners, OpenX created a server-to-server wrapper dubbed OpenX Meta. The advantage of OpenX Meta is that it moves all the action – long, slow bid requests – off a publisher’s page and onto its server. From there, it can quickly ping all the other partners. As a result, OpenX projects that publishers that implement its solution would see a faster ad call process.
Tags: Header Bidding, Publishers