As part of its outreach to the demand side, digital ad exchange OpenX has reached out and touched someone from Madison Avenue to lead its ad industry initiatives, naming Carol Reed (formerly Carol Chung) as global senior vice president of buyer development.
NEWS
OpenX Expands Ad Industry Outreach, Taps Digitas’ Reed To Handle It
Explore More News
-
Learn more: Hyundai Tests Containerized Ad Tech To Drive New EfficiencyHyundai Tests Containerized Ad Tech To Drive New Efficiency
- Learn more: B2B Marketers Reevaluate How They Engage Their Audiences
B2B Marketers Reevaluate How They Engage Their Audiences
- Learn more: “I don’t think that the term SSP will exist in the way that it exists today in a few years”
“I don’t think that the term SSP will exist in the way that it exists today in a few years”