OpenX and Polk Launch Auto Campaign Measurement

The integration of S&P Global Mobility’s Polk Automotive Solutions portfolio into OpenXSelect delivers a powerful advantage: Polk’s predictive audiences — grounded in 30 years of ownership history and trained against census-level vehicle transactions — paired with OpenX’s people-based identity graph and cross-channel reach. The result is a new standard for precision targeting and closed-loop attribution for buyers across CTV, display, and out-of-home channels.

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