There is a lot of talk about programmatic guaranteed, or automated guaranteed, as being the next evolution of the private marketplace (PMP). OpenX launched Real-Time Guaranteed (RTG) in January, allowing publishers a flexible guarantee.
NEWS
OpenX VP Platform Demand Ian Davidson on Real-Time Guaranteed
Explore More News
-
Learn more: The Programmatic Auction Is Changing In Real Time – Here’s HowThe Programmatic Auction Is Changing In Real Time – Here’s How
-
Learn more: How Publicis’ purchase of LiveRamp impacts adlandHow Publicis’ purchase of LiveRamp impacts adland
-
Learn more: Future of Marketing Briefing: The brands winning at AI started with process not tech
Future of Marketing Briefing: The brands winning at AI started with process not tech
