“The latest IPA Bellwether Report shows a strong rebound in advertising spend, with marketing budgets expanding at their fastest rate in a year. As advertisers seek to make the most of declining inflation and renewed consumer confidence, AI-powered automation offers a significant opportunity in advertising. In particular, SSPs are utilising AI to streamline how ad inventory is bought and sold, providing advertisers with optimised campaign performance and improved ROI on digital campaigns.” — Joseph Worswick, VP of EMEA, Global Head of Sustainability, OpenX
NEWS
Marketing Budgets Bounce Back: IPA Bellwether Q2 2025
Explore More News
-
Learn more: Hyundai Tests Containerized Ad Tech To Drive New EfficiencyHyundai Tests Containerized Ad Tech To Drive New Efficiency
- Learn more: B2B Marketers Reevaluate How They Engage Their Audiences
B2B Marketers Reevaluate How They Engage Their Audiences
- Learn more: “I don’t think that the term SSP will exist in the way that it exists today in a few years”
“I don’t think that the term SSP will exist in the way that it exists today in a few years”