“The latest IPA Bellwether Report shows a strong rebound in advertising spend, with marketing budgets expanding at their fastest rate in a year. As advertisers seek to make the most of declining inflation and renewed consumer confidence, AI-powered automation offers a significant opportunity in advertising. In particular, SSPs are utilising AI to streamline how ad inventory is bought and sold, providing advertisers with optimised campaign performance and improved ROI on digital campaigns.” — Joseph Worswick, VP of EMEA, Global Head of Sustainability, OpenX
Marketing Budgets Bounce Back: IPA Bellwether Q2 2025
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