Marketers Increase Budgets Cautiously: IPA Bellwether Q3 2025

“As marketing budgets continue to grow, there’s a renewed focus on smarter, more efficient ways of working. AI is at the heart of this shift and is helping to simplify digital advertising, automating workflows, and integrating intelligent models that enhance campaign performance and ROI. Ultimately, marketers utilising AI can make media work better for consumers, clients, and employees.” — Joseph Worswick, Buyer Development of EMEA/APAC at OpenX

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