Header bidding rose to prominence following the impressive yield results it delivered for publishers when first introduced almost three years ago. Publishers experienced revenue lifts that often exceeded 40% after integrating just one bidder, so, logically, they continued to add more header bidders to increase competition in hopes of driving even more revenue.
NEWS
When More Isn’t Merrier: Why Redundant Header Bidders are Destabilizing Digital Advertising
Explore More News
-
Learn more: IPA Bellwether: Is AI starting to disrupt adspend?IPA Bellwether: Is AI starting to disrupt adspend?
-
Learn more: The End Of Head-In-The-Sand Children’s Privacy PracticesThe End Of Head-In-The-Sand Children’s Privacy Practices
-
Learn more: Postcards from Cannes – marketing leaders’ key takeaways – and what comes next
Postcards from Cannes – marketing leaders’ key takeaways – and what comes next
