How publishers are now approaching curation with a calculated embrace

Seb Jospeh and Jessica Davies report that curation is no longer just an optional strategy, it’s a financial imperative for publishers. As programmatic dollars continue to shift, the data increasingly shows that well-executed curation drives real business results. For example, at OpenX, data-driven curation in global campaigns boosted bid competition by 20% and led to a 118% increase in impressions won between November and December last year.

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