Excellent customer service is no longer just associated with B2C business models. Business clients are increasingly comparing their professional customer service interactions with their personal consumer experiences and expectations and want a similar experience. One industry that illustrates the issues and opportunities for B2B client experiences is programmatic advertising.
NEWS
Creating the Consumer-Based Customer Experience for Programmatic
Explore More News
-
Learn more: ‘It’s landing at a strange time’: Can POSSIBLE shed light on adland’s black boxes?‘It’s landing at a strange time’: Can POSSIBLE shed light on adland’s black boxes?
-
Learn more: Citing Supply-Side Intel Gains, Buyers Push Past Cheap ReachCiting Supply-Side Intel Gains, Buyers Push Past Cheap Reach
-
Learn more: Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech’s C-suite exodus
Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech’s C-suite exodus
