“I’m most optimistic about AI and its potential to help marketers. It’s not inherently about doing more with less—it’s about sparking creativity. AI can help unblock those moments when you’re stuck, whether it’s drafting copy, brainstorming strategies, or building a template. It’s a tool, not a replacement, but it’s incredible to see how it’s evolving.” — Amanda Forrester, VP of Marketing and Communications at OpenX
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