Covergirl plans Black Friday opening for experiential-focused flagship store

Covergirl announced plans for the new 10,000-square-foot flagship store and interactive “play room” concept this summer. Opening its doors on Black Friday at the kickoff of the holiday shopping season is a strategic move for the beauty brand, providing an opportunity to attract droves of holiday shoppers likely to be around Times Square over the Thanksgiving holiday weekend. The brand is clearly also hoping the store will boost social media engagement with selfie backdrops and other visual elements present in the store to encourage shoppers to share their shopping moments on social media.

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