OpenX shows publishers the money with a new SSP blending network and RTB demand

OpenX knows a thing or two about innovating at the bleeding edge of the digital advertising. The six-year-old Pasadena company pioneered the concept of the ad exchange – which brokers ads between multiple ad networks – and later real-time bidding (RTB) – in which digital ad impressions are auctioned programmatically. More recently, it launched the world’s first native mobile exchange. Today, OpenX is back in its familiar envelope pushing role with the launch of a reimagined supply side platform (SSP).

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