February 16, 2016
Ad Fraud Can Learn From Credit Card Fraud: OpenX’s Cadogan
It’s easy to forget now but, when credit cards first came on to the scene, they suffered a bad reputation, as poor security measures allowed nefarious clerks and larger-scale operators to clone and defraud accounts.
Nowadays, however, credit card fraud is declining year on year. For ad industry types still wringing their hands at ad fraud, there is a salutary lesson, says the boss of ad-tech vendor OpenX.