What This Policy Covers
Information Collection and Use
OpenX collects contact information through our website when you choose to provide it, such as your name, username, or email address. For example, you may be asked to provide us with contact information when you register with the OpenX website and when you purchase the Services. The decision to provide this information is optional; however, if you elect not to register or provide such information, you may not be able to access certain content, features, or services available on or through the OpenX website. In order to make payments owed to Publishers, OpenX may also request additional information from Publishers such as other contact information and billing account information.
OpenX uses this contact and billing information to operate and improve our website and Services, such as to provide notices about your Service, to fulfill your service requests, or to request your feedback or conduct research. OpenX also uses contact information to send you information about new products or Services; where OpenX needs your permission to do this, we only send such information in accordance with any permissions granted.
We may also collect additional information through our website and Services, such as the following:
- ‘Free form’ demographic information (e.g. age, gender, marital status)
- Browser information (e.g. URL, browser type, ‘click through’ data)
- Ad reporting or delivery data (e.g. size/type of ad, ad impressions, location/format of ad, data about interactions with the ad)
- Device-type information (e.g. screen dimensions, device brand and model)
- Unique identification numbers (e.g. IP address and mobile/cell phone device ID)
- Location data (as derived from IP address or GPS (for mobile))
- Interest segments (i.e. inferred information on the behavior or likely interests associated with a de-vice)
- Retargeting data (i.e. data revealing previous interest in a product or website)
- Information about the possible relationships among different browsers and devices
- Information about your activities on our website and Services
With respect to data collected via the OpenX Ad Exchange, we may combine information that does not directly identify an individual with data collected from other sources and disclose the combined information to participating publishers, advertisers and ad networks so that they can determine whether to bid on ad inventory and in order to improve the relevance of the advertising presented to users. We also use the information we collect to host, operate, maintain, secure, and further develop and improve our Services, such as to keep track of advertising delivery and to measure the effectiveness of advertising delivered through our Services, and investigate compliance with OpenX’s policies and terms and conditions.
OpenX does not engage in activities that require parental notice or consent under the Children’s Online Privacy Protection Act (COPPA). If you believe that OpenX has inadvertently collected information from a child under 13 that is subject to parental notice and consent under COPPA, please contact OpenX using the contact information below to request deletion of the information.
We use the following categories of cookies for our website and Services:
- Strictly Necessary Cookies
These cookies are essential in order to enable you to navigate our website and use its features. Without these cookies, Services you have asked for such as remembering your login details cannot be provided.
- Performance Cookies
These cookies collect anonymous information on how people use our website. For example, we use these cookies to help us understand how customers arrive at our site, browse or use our site and highlight areas where we can improve, such as navigation and marketing campaigns. The data stored by these cookies never shows personal details from which your individual identity can be established.
- Functionality Cookies
These cookies remember choices you make such as the country from which you visit our website, language and search parameters such as size, color or product line. These cookies can then be used to provide you with an experience more appropriate to your selections and to make the visits more tailored and relevant. The information these cookies collect may be anonymized and they cannot track your browsing activity on other websites.
- Targeting Cookies or Advertising Cookies
These cookies collect information about your browsing habits in order to make advertising more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of an advertising campaign. The cookies remember the websites you visit and that information is shared with other parties such as advertisers. Please see our Interest-Based Advertising section below for information about your choices regarding our use of these technologies for interest-based advertising.
Publishers, advertisers and third-party ad networks that participate in the OpenX Ad Exchange may also utilize cookies or similar technologies to deliver ads and monitor the performance of such ads. The collection of information through cookies or similar technologies by such third parties will be governed by their own privacy policies and principles, which OpenX does not control.
- with your express permission;
- with our affiliates, which include entities controlling, controlled by, or under common control with OpenX;
- where we contract with third parties to provide certain services, such as advertising, analytics, data management services, web hosting, and web development (“Service Providers”). We ask Service Providers to confirm that their privacy and security practices are consistent with ours, we provide our Service Providers with only the information necessary for them to perform the services we re-quest, and Service Providers are prohibited from using such information for purposes other than as specified by OpenX;
- in the event that OpenX is merged, sold, or in the event of a transfer of some or all of our assets (including in bankruptcy), or in the event of another corporate change, we may disclose or transfer information in connection with such transaction; and
- where we believe it is necessary to protect OpenX or our users; to enforce our terms or the legal rights of OpenX or others; or to comply with a request from governmental authorities, legal process, or other legal obligations.
We may also share and disclose other information that we collect, including aggregate information, as we consider necessary to develop and provide our Services, including in the ways described above.
OpenX may also be required to disclose information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
Public Forums. OpenX may offer online resources that facilitate communications among the OpenX client community and others. Whenever you voluntarily post information to any public forum offered by OpenX, such information along with your user name can be accessed by other users of the forum, including members of the public if the forum is open to the public.
Legal Basis for Processing Personal Information of European Economic Area (“EEA”)
Individuals On certain occasions, OpenX relies on the consent of the individual to process personal information (for example, when the user inputs personal information into the OpenX website). On other occasions, OpenX may process personal information when OpenX needs to do this to fulfill a contract or where OpenX is required to do so by law.
OpenX may also process data when it is in OpenX’s or its customer’s legitimate interests to do this and when these interests are not overridden by the individual’s data protection rights (which may vary based on an individual’s jurisdiction). Those legitimate interests include improving OpenX’s Services.
Interest-Based Advertising and Opting Out
OpenX adheres to the Digital Advertising Alliance (DAA) Self-Regulatory Principles in the US and to the European Digital Advertising Alliance (EDAA) Principles in the European Union (“EU”) and the IAB Europe OBA Framework.
Opting Out for Cookie-Based Services: If you would like to learn more about this type of advertising, or would prefer to opt out of website interest-based advertising enabled by OpenX’s Ad Exchange, EEA indi-viduals may opt-out of this form of advertising by companies participating in the EDAA at www.youronlinechoices.com and all other users may visit www.aboutads.info/choices to opt out of this form of advertising by companies participating in the DAA self-regulatory program. Please note that in order for your opt-out choice to be effective using this tool, you must ensure that your browser is set to accept third-party cookies such as the OpenX opt-out cookie. Some browsers block third-party cookies by default, and you may need to change your browser settings to accept third-party cookies before opting out.
Opting Out for Certain Non-Cookie Services (in applicable countries): To help identify your browser and/or possible relationships between different browsers and devices, OpenX or our partners may use the local storage or cache in your browser. Using the browser cache or local storage helps OpenX or our partners deliver interest-based advertising to a browser without the use of third-party cookies. To opt out of OpenX’s use of local storage or the browser cache to provide its services, please (1) use any tools provided by your browser to clear local storage and the browser cache, and (2) turn on any “Do Not Track” header setting offered by your browser. As long as the two steps are completed and maintained on a browser, OpenX will not use local storage or the cache on that browser to identify and sync browsers and devices. If you also want to opt out of OpenX’s use of third-party cookies for interest-based advertising enabled by OpenX’s Ad Exchange, please see instructions above.
Opting Out for Mobile Application Data: To opt out of OpenX’s collection, use, and transfer of data for interest-based advertising on mobile apps, you may download the DAA’s AppChoices application from the Android or iOS app store on your mobile device. Users outside the United States may not have access to this application; instead, you can use “Limit Ad Tracking” in your iOS settings or “Opt out of interest-based ads” in your Android settings to limit OpenX’s collection of data for interest-based advertising.
Opting Out for Location Data: You may opt out of our collection, use, and transfer of precise location data by using the location services controls in your mobile device’s settings.
Effect of Opting Out: If you use a different device or browser, or erase cookies from your browser, you will need to renew your opt-out choice.
Even if you opt-out, OpenX may continue to collect data for other purposes and you still will receive adver-tising from the OpenX Ad Exchange when you visit websites of a Publisher who uses our Services – but such advertising will not be targeted to you.
Reviewing and Updating Information
OpenX takes reasonable steps to ensure that information is accurate, complete, current, and reliable for its intended use. For contact or billing information submitted through our website, you may review, correct, update, or change your information, request that we deactivate your account, or remove your information from our direct marketing efforts, at any time by e-mailing us at email@example.com.
For information on opting out of interest-based advertising enabled by OpenX’s Ad Exchange, click here.
International Information Transfers
For EEA and Swiss Individuals.
In cases of onward transfer to third parties of data of EEA or Swiss individuals received pursuant to the EU-US Privacy Shield or the Swiss-US Privacy Shield, respectively, OpenX is potentially responsible.
EEA and Swiss individuals have the right to access the personal information that OpenX maintains about you, as that term is defined in the Privacy Shield Framework, and you may be able to correct or amend that information if it is inaccurate or has been processed in violation of the Privacy Shield Principles, to the extent allowed by law. To exercise this right, please email firstname.lastname@example.org. For information on opting out of interest-based advertising enabled by OpenX’s Ad Exchange, click here.
OpenX Technologies, Inc.
Attention: Legal Department
888 East Walnut Street, 2nd Floor
Pasadena, CA 91101
OpenX has further committed to refer unresolved privacy complaints under the EU-US Privacy Shield Principles and the Swiss-US Privacy Shield Principles to BBB EU PRIVACY SHIELD, a non-profit alternative dispute resolution provider located in the United States and operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit www.bbb.org/EU-privacy-shield/for-eu-consumers/ for more information and to file a complaint.
A binding arbitration option may also be made available to you in order to address Privacy Shield complaints not resolved by any other means.
OpenX is subject to the investigatory and enforcement powers of the United States Federal Trade Commission.
Retention of personal information of EEA individuals will be handled in accordance with OpenX’s data retention policy. Where OpenX processes personal data of EEA individuals as a data controller, such individuals: (i) may have the right to request access to and rectification or erasure of personal information; (ii) may restrict the processing of personal information, object to processing, and/or exercise the right of data portability; and (iii) may have certain rights to withdraw consent without affecting the lawfulness of processing and the right to lodge a complaint with a supervisory authority. For any requests or information regarding the rights set out above, please contact us by e-mailing us at email@example.com.
Information that we collect is stored using procedures and practices reasonably designed to help protect information from unauthorized access, destruction, use, modification, or disclosure.
Additional Information for EEA Individuals
For EEA individuals, the data controller in respect of your personal information is OpenX Ltd.
For Information Collected or Used in Japan
You may request disclosure, notification of the intended purpose, correction, addition, deletion, and cessa-tion of use or cessation of disclosure to third parties of your personal information held by OpenX Japan, by e-mailing us at firstname.lastname@example.org.