DATA-DRIVEN PACKAGE

Halloween

Formats

OpenX’s turnkey Halloween package leverages supply-side targeting that precisely reaches audiences across all channels and formats.

PROVIDER

OpenX

Data type

Interest

Americans spent over $13 billion on Halloween products in 2025.

*Source

Audience Segmentation Details

  • People looking for spooky decorations and party supplies
  • Halloween book and movie fans
  • Those who are looking to go to haunted houses
  • Shoppers who are looking to buy Halloween candy
  • Pet owners who may want pet friendly costumes
  • And more!

Audience Reach

+134.1M