At Cannes Lions 2025, OpenX brought together industry experts for a critical conversation about the persistent undervaluing of news media in advertising. Moderated by Anothony Katsur, CEO of IAB Tech Lab, the panel featured Amanda Forrester (VP of Marketing and Communications, OpenX), Victoria Milo (SVP, Media Solutions & Emerging Technology, Monks), Alena DeSalvo (VP of Marketing, Sightly), and Peter Yardley-Jones (VP, Inventory Management & Yield Ops, BBC Studios).
The panel addressed the global decline in news media ad spend, driven largely by brand safety concerns amidst today’s volatile political climate. Panelists emphasized how supply-side targeting can significantly improve advertiser confidence and campaign performance.
Watch their conversation above or via this link, and discover how OpenX is transforming news media advertising through advanced curation solutions and partnerships with Sightly and Scope3.
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