At Cannes Lions 2025, OpenX facilitated a forward-looking discussion on global privacy trends and their impact on digital advertising addressability. Moderated by Seb Joseph, Executive Editor at Digiday, the conversation featured insights from Julie Rooney (Chief Privacy Officer, OpenX), Will Doherty (SVP, Inventory Development, The Trade Desk), Zach Lain (Director, Global Data Partnerships, PepsiCo), and Matt Burgess (VP, Programmatic and Adtech, Vevo).
The panel examined the industry’s shift toward authenticated and consented environments — especially in channels like CTV and audio — which offer improved consumer experiences and enhanced targeting capabilities without compromising privacy. They also discussed the importance of helping buyers and publishers get a fuller picture of their consumers through interoperable signal strategies.
Watch their conversation above or via this link, and discover how OpenX provides holistic solutions for our partners to drive addressability and consumer trust.
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