As VP of Global CTV and Curation, Erika Loberg leads strategy across TV by OpenX, OpenXSelect, and OpenXBuild. She has been a driving force in CTV’s shift toward biddable environments, championing efforts to remove resellers from the supply chain and build greater trust and transparency across the ecosystem. Today, she continues to enhance OpenX’s curation and supply-side targeting capabilities, helping advertisers and publishers drive measurable performance and unlock new value.