What is OpenXBuild™?

[music] OpenX Builders are our offering for developers, for innovators who want to do things that are a little bit outside the box in a really compelling way. You can integrate with our bid stream, which powers the exchange. It's the heart of our our platform. You can integrate with our identity graph and our data segments, and you can integrate with our data itself. [music] So, we realized you can now integrate with the core platform that runs all of our products. [music] We decided that we should bring that to market holistically as a solution for innovators uh to build compelling solutions, to modify our existing products in ways that you can't do maybe through the UI or through the API. Chalice was able to build a model for Hyundai that led to a 70% reduction in CPM. And not only a 70% reduction in CPM, but real drop in the cost of outcomes. So, a 20% less cost to get a user to visit new vehicle details page, which is pretty compelling. [music] And uh they got those results while Hyundai retains ownership, while the marketer retains ownership of all the data and the IP that was used to build that model. They package it as a container and it runs in a very uh secure, performant, privacy-safe environment within our infrastructure, [music] which keeps the ownership of the constituent pieces where it needs to be kept uh while delivering results. And we're really excited about that. It gives freedom to people uh to do things that they may not have been comfortable doing before and to see the results that come as uh as a product of that. It's pretty straightforward. You build your model, you push it to an artifact registry, and now I'm getting fairly technical, and then within 20 minutes we've pushed it live to production. And what I've heard from some of our partners [music] is that we are currently the fastest to get their their containers to production. And not just out to production in a small amount, but if they want up production fully scaled across our you know, 11 environments distributed geographically throughout [music] the world.