The Empty Room Problem: Why Political Advertisers Are Done Paying for TV Ads No One Watches

“Now is the time to act: If you want your campaign to stand out in 2026 and 2028, embrace appointment-based, attention-targeted CTV solutions today. Move beyond legacy metrics — only then can you truly ensure your message is seen and acted upon by real voters. The key takeaway: adopting real-time, attention-driven strategies is essential for future success in political advertising.” — Erika Loberg, VP, Global CTV and Curation, OpenX

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