How AI Is Reshaping Programmatic with OpenX’s Stacy Bohrer

 “In a data-driven world, agencies and brands have two options: They can use off-the-shelf tech, which works and has served us well in this industry for decades now. Or, they can formulate custom solutions that reflect their brand’s purpose. OpenXBuild is an ingredient in that latter recipe; it enables them to take [OpenX’s] signals and utilize them earlier in the bidstream to drive better performance at scale.” — Stacy Bohrer, SVP, Global Buyer Development, OpenX

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