October 15, 2026: 11 a.m. ET
The State Of Supply-Side Intelligence: An OpenX Annual Trend Report
Learn About Tomorrow’s Market Today
Where data and intelligence layer into the ad buying process is one of the most talked-about topics in advertising, and everyone has a point of view. But industry debates aside, what’s actually happening with curation and supply-side targeting, and where is the market headed?
Join us as Tyler Romasco, EVP, Commercial, unveils OpenX’s first annual Supply-Side Intelligence Trend Report, combining five years of proprietary marketplace data with insights from industry leaders and practitioners. He’ll dig into how buying strategies are evolving, where investment is shifting, and why more decision-making is moving closer to the source.
Speaker
Tyler Romasco
EVP, Commercial, OpenX
“It just makes sense that you would get better data fidelity by working closer to the publisher. So it makes sense to apply data on the SSP whenever possible.”
Key Trends And Insights
~2x
Supply-side targeted deals grew by ~2X in 2025
500%
Supply-side targeted CTV campaigns have grown 500% since 2022
17%
Of campaigns included supply-side measurement in 1H 2026