IPA Bellwether: Is AI starting to disrupt adspend?

“The latest IPA Bellwether Report shows that marketing budgets are continuing to hold up, but what’s really interesting is where they’re being invested. Advertisers are becoming far more selective about where they place spend, and we’re seeing investment concentrate around channels that offer greater transparency and accountability rather than simply greater reach.” — Joseph Worswick, SVP, Global Partnerships, OpenX

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