The End Of Head-In-The-Sand Children’s Privacy Practices

“The marketplace we built is specifically for children’s data and teens where we vet the publishers and their content. We make sure it’s high quality and that they’re following the right regulations, and we have them send that traffic to us through a separate channel. On the other side, we only make it available to vetted advertisers, and we have external oversight through a COPPA Safe Harbor program.” — Julie Rooney, Chief Privacy Officer and Deputy General Counsel, OpenX

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