OpenX CMO: The SSP won’t exist in a few years

“I don’t think that the term SSP will exist in the way that it exists today in a few years. Marketers have been in deep with their demand side platforms for years, and now they’re starting to step into the supply side space. … We can give access to our graph to partners to model off of so they can actually plug into us and use the different pieces of our infrastructure to create their own AI solutions.” — Amanda Forrester, SVP, Marketing and Communications 

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