DATA-DRIVEN PACKAGE
Cycling Enthusiasts
Formats
Access dedicated fans with a package that’s proven to come in first.
PROVIDER
OpenX
Data type
Interest
Over 1 billion worldwide viewers tune into the Tour de France.
Audience Segmentation Details
- Fans of pro cycling races
- Cyclists who read online content about biking, mountain biking, and cycling
- Consumers interested in sports, fitness, and healthy living
- People who ride bikes
- Shoppers looking for cycling gear
- Visitors of sporting goods stores
- And more!
Audience Reach
+161.1M


