DATA-DRIVEN PACKAGE

Outdoor Enthusiasts

Formats

Tap into this active audience with a package built to connect with outdoor enthusiasts as they plan their next adventure.

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PROVIDER

OpenX

Data type

Interest

More than 57% of Americans aged 6 and older participate in outdoor recreation activities.

*Source

Audience Segmentation Details

  • People who spend an abundance of time outdoors
  • Those interested in outdoor sports including running, bicycling, fishing, hunting, and more
  • Purchasers of outdoor goods and sporting equipment
  • Consumers who visit state and national parks, neighborhood parks and ski resorts
  • And more!

Audience Reach

+123.5M

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