OpenX has started selling a targeting option for advertisers to aim their connected TV ads at audiences more likely to be looking at the TV screen. The targeting option is available as an add-on for advertisers buying through the supply-side platform’s OpenXSelect curation tool.
Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
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Learn more: Butler/Till, SWYM.ai, & OpenX Reduced CPA 57% for National Health & Wellness Brand
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