Sustainability is a key priority for marketers across Europe, with 75% of European brands and agencies reporting that sustainability metrics are a top priority, up from 43% the year prior. There was also a particularly pronounced increase in the reported importance of sustainability metrics in the UK.
This is according to a recent research report published by ExchangeWire, in association with OpenX that reveals sustainability trends in media and advertising for the European digital media industry. Read the full results below.
