AWS’ RTB Fabric marks a new front in the battle between Amazon and Google

“[Amazon is] working to abstract a bunch of the complexity that’s involved in running something in the RTB space… If it’s successful, I assume it will put pressure on Google to do something similar. Cloud is all about removing the barrier to entry, whether it be scaling up AI solutions, real-time integrations, and this is another step in that direction of making it easier for people to innovate in the RTB space.” — Joel Meyer, SVP of Engineering at OpenX

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