The suite includes the Auction Insights API for historical bidstream analysis, the Identity Resolution API for onboarding and activating audience segments, and the Real-Time Bidstream API, which allows advertisers to apply custom logic and models directly to live auction data. Early pilot partner tvScientific is already testing the Real-Time Bidstream API, embedding its AI models directly within OpenX’s infrastructure. By operating closer to the supply and with full visibility into available inventory, tvScientific reports more efficient ad buying and more accurate bid decisioning.
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Pinterest-Owned tvScientific Gets Closer To The Bidstream With OpenX’s New API Suite
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