CTV Growth is Fueling Both Opportunity and Complexity: OpenX’s Stacey Bohrer

“The biggest measurement challenges that advertisers are facing are around defining the data that they’re looking at. I hear it every day: ‘there’s a different definition of quality.’ There are different signals that different systems are providing the end advertiser. What I’d like to see from the ecosystem is adoption, enforcement, accountability — and money talks. Let’s continue funding journalism and the open internet so you can see your results and measure them accordingly.”

— Stacy Bohrer, Senior Vice President of Buyer Development for the Americas at OpenX

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