“As marketing budgets continue to grow, there’s a renewed focus on smarter, more efficient ways of working. AI is at the heart of this shift and is helping to simplify digital advertising, automating workflows, and integrating intelligent models that enhance campaign performance and ROI. Ultimately, marketers utilising AI can make media work better for consumers, clients, and employees.” — Joseph Worswick, Buyer Development of EMEA/APAC at OpenX
Marketers Increase Budgets Cautiously: IPA Bellwether Q3 2025
Explore More News
-
Learn more: OpenX Repositions as The Intelligent SSP to Simplify AdvertisingOpenX Repositions as The Intelligent SSP to Simplify Advertising
-
Learn more: Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVisionFuture of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
-
Learn more: OpenX and TVision Launch First Supply-Side Attention Targeting Solution for CTV, Enabling Real-Time Activation on High-Engagement Inventory
OpenX and TVision Launch First Supply-Side Attention Targeting Solution for CTV, Enabling Real-Time Activation on High-Engagement Inventory
