“Marketers are under pressure to prove value in real time. Agencies are being pushed to justify every dollar. And the role of the CMO is evolving fast — reshaping how brands, partners, and platforms all operate. AI isn’t the threat. It’s the mirror. It’s showing us who’s adaptable, who’s accountable, and who’s still clinging to the old playbook. This industry doesn’t move forward by shouting about disruption. It moves forward through nuance — and the people who can master that will own what comes next.” — Matt Sattel, Chief Revenue Officer at OpenX
The Major Themes from Advertising Week New York 2025
Explore More News
-
Learn more: OpenX Repositions as The Intelligent SSP to Simplify AdvertisingOpenX Repositions as The Intelligent SSP to Simplify Advertising
-
Learn more: Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVisionFuture of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
-
Learn more: OpenX and TVision Launch First Supply-Side Attention Targeting Solution for CTV, Enabling Real-Time Activation on High-Engagement Inventory
OpenX and TVision Launch First Supply-Side Attention Targeting Solution for CTV, Enabling Real-Time Activation on High-Engagement Inventory
