How AI, Quality, and Collaboration Are Redefining Cannes Lions 2025 for Publishers

“As we all get ready to meet in Cannes again, there’s a foundational topic that we need to address: media quality. Yes, scale matters, but there’s a finite amount of real, high-quality inventory in the market. The truth is that quality is what drives better outcomes. Media quality is going to be a huge differentiator moving forward. We’ve already seen buyers get really smart on things like MFA, and now they’re digging into gamification tactics like multi-hop reselling and multi-tapping.” — Tyler Romasco, SVP, Global Publisher Development at OpenX

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