“The big push from agencies at the moment is fee transparency. … Overall, buyers are looking to understand SSPs’ take rates by publisher. They know not all deals or deal types are the same, and they want to ensure they’re working with partners who are being transparent, not taking more from some publishers than others.” — Matt Sattel, Chief Revenue Officer at OpenX
Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency
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