“I’m most optimistic about AI and its potential to help marketers. It’s not inherently about doing more with less—it’s about sparking creativity. AI can help unblock those moments when you’re stuck, whether it’s drafting copy, brainstorming strategies, or building a template. It’s a tool, not a replacement, but it’s incredible to see how it’s evolving.” — Amanda Forrester, VP of Marketing and Communications at OpenX
NEWS
Coworking with Amanda Forrester
Explore More News
-
Learn more: Agencies look to AI agents for edge, but must fend off brands looking to in-house with the same techAgencies look to AI agents for edge, but must fend off brands looking to in-house with the same tech
-
Learn more: The AI search crisis everyone’s talking about at Cannes is actually about brand coherenceThe AI search crisis everyone’s talking about at Cannes is actually about brand coherence
-
Learn more: WTF is containerization?WTF is containerization?