“Advertisers who embrace differentiated curation tools will gain a strategic advantage in the programmatic marketplace, while publishers will be able to unlock the full value of their inventory, drive incremental revenue, and strengthen their direct relationships with buyers.” — Stacy Bohrer, VP of Buyer Development at OpenX
NEWS
Why Data-Driven Curation Is the Answer to Advertising’s Addressability and Transparency Issues
Explore More News
-
Learn more: Agencies look to AI agents for edge, but must fend off brands looking to in-house with the same techAgencies look to AI agents for edge, but must fend off brands looking to in-house with the same tech
- Learn more: The AI search crisis everyone’s talking about at Cannes is actually about brand coherence
The AI search crisis everyone’s talking about at Cannes is actually about brand coherence
- Learn more: WTF is containerization?
WTF is containerization?