IPA Bellwether Q3 2024: Caution Prevails

“It’s encouraging to see that video campaigns are driving the expansion of main media budgets at the moment — formats such as CTV allow buyers to connect with engaged audiences in brand-safe environments, with the potential to precisely target high-value consumers that are more likely to convert.” — Joseph Worswick, VP of EMEA, Global Head of Sustainability, OpenX

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