“It’s encouraging to see that video campaigns are driving the expansion of main media budgets at the moment — formats such as CTV allow buyers to connect with engaged audiences in brand-safe environments, with the potential to precisely target high-value consumers that are more likely to convert.” — Joseph Worswick, VP of EMEA, Global Head of Sustainability, OpenX
NEWS
IPA Bellwether Q3 2024: Caution Prevails
Explore More News
-
Learn more: Hyundai Tests Containerized Ad Tech To Drive New EfficiencyHyundai Tests Containerized Ad Tech To Drive New Efficiency
- Learn more: B2B Marketers Reevaluate How They Engage Their Audiences
B2B Marketers Reevaluate How They Engage Their Audiences
- Learn more: “I don’t think that the term SSP will exist in the way that it exists today in a few years”
“I don’t think that the term SSP will exist in the way that it exists today in a few years”