“We’re changing what it means to be an SSP. Today, you see the term ‘curation’ all over the place, but it’s not new. In fact, it’s something that we’ve been doing since 2018. Curation is the strategic aggregation, filtering, activation, and measurement of advanced audiences through DSP-agnostic deal IDs provided to advertisers by SSPs and their curation partners. Buyers want more control, and this is how we provide it.” — Stacy Bohrer, VP of Buyer Development, OpenX
MarTech Interview with Stacy Bohrer, VP of Buyer Development
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