“While marketers battle for consumer attention, publishers that can offer curated audiences to advertisers will be in a strong position to maximise the value of their inventory. Buyers will be looking for solutions to connect with audiences across all screens and formats in ways that drive business outcomes.” – Joseph Worswick, VP EMEA, Global Head of Sustainability, OpenX
AA/WARC Ad Spend Q1: Industry Comment
Explore More News
-
Learn more: OpenX Advances Intelligent SSP Strategy with Key Leadership Appointments Across Product, Partnerships and CurationOpenX Advances Intelligent SSP Strategy with Key Leadership Appointments Across Product, Partnerships and Curation
-
Learn more: OpenX Repositions as The Intelligent SSP to Simplify AdvertisingOpenX Repositions as The Intelligent SSP to Simplify Advertising
-
Learn more: Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
