Knowledge Hub for Programmatic Advertising
CASE STUDY OCTOBER 2025
A Health and Wellness Brand Cut CPA by 57% With Real-Time Supply-Side Decisioning
Case Studies
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Learn more: McDonald’s Achieved $9.27 ROAS With Real-Time OptimizationMcDonald’s Achieved $9.27 ROAS With Real-Time Optimization
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Learn more: Genius Sports Tripled Reach Against Its Target Audience Through Content Object Insights Across CTV
Genius Sports Tripled Reach Against Its Target Audience Through Content Object Insights Across CTV
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Learn more: Leading Telco Company Boosted Efficiency With a 48% Lower CPA via Data-Driven Deals
Leading Telco Company Boosted Efficiency With a 48% Lower CPA via Data-Driven Deals
Blog
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Learn more: OpenXSelect Data Marketplace: Greater Control for More Effective Supply-Side Targeting
OpenXSelect Data Marketplace: Greater Control for More Effective Supply-Side Targeting
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Learn more: Activating Attention: How OpenX and TVision Are Turning CTV Engagement Into Real-Time Performance
Activating Attention: How OpenX and TVision Are Turning CTV Engagement Into Real-Time Performance
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Learn more: From Inputs to Outcomes, Part II: Operationalizing Upstream Curation at Scale
From Inputs to Outcomes, Part II: Operationalizing Upstream Curation at Scale
Educational Videos
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Watch Now: OpenX101: Simplifying AI – Large Language ModelsAI Simplified: Large Language Models (LLMs)
OpenX101: Simplifying AI – Large Language ModelsAI Simplified: Large Language Models (LLMs)
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Watch Now: OpenX101: Simplifying AI – Deep Neural Networks (DNNs)
OpenX101: Simplifying AI – Deep Neural Networks (DNNs)
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Watch Now: OpenX101: Simplifying AI – Natural Language Processing (NLP)
OpenX101: Simplifying AI – Natural Language Processing (NLP)
