Winning the Election with OpenX
Reach Voters Smarter, Faster, and Where It Counts
Winning in 2026 will take more than just advertising—it will take smarter, faster ways to reach the right voters at scale. OpenX helps political advertisers secure high-quality, politically approved inventory—including 100% direct, TV-quality CTV that reaches over 105 million U.S. households—delivering messages that matter across every screen.
Turn Voter Files into Voter Reach
Want to reach more voters with the data you already have? With OpenXSelect™, our publisher-direct platform, you can upload your voter files and match them to our industry-leading supply-side identity graph to reach more voters, more effectively.
Leverage Values-Based Targeting
Go beyond standard political data with values-based audiences, powered by our first-to-market partnership with Givsly. Connect with voters on the issues they care about most—driving deeper engagement with voters and increasing turnout in key ZIP codes.
Why Political Advertisers Choose OpenX
Inventory You Can Trust
Easily access high-quality political-approved media, including 100% direct, TV-quality CTV supply with prioritized placements.
Scalable Voter Reach
Improve reach with granular, zip-code level targeting, first-party data activation and third-party political data providers powered by our identity graph.
Launch in 24 Hours
Get in market faster via our publisher-direct platform, OpenXSelect with a 24-hour turnaround time on data activation, outpacing top alternative providers.
Strategic SPO Approach
Reduce waste, cut complexity, and unlock more efficient voter reach across channels.
DSP Flexibility
Use the DSP of your choice. OpenX is fully DSP-agnostic, so your activation strategy stays yours.
White-Glove Service
Access personalized support from our expert political team, including tailored strategy and ongoing optimization.
Our Partners
Tap into 25+ 3rd party political data providers, including:
Check out a sample of our turnkey political packages you can easily activate today in your DSP of choice.
Registered Democrat Political Audience
Swing State Voters
Right-Leaning Political Audience
Registered Republican Political Audience
1:1 Publisher Direct Deals
Left-Leaning Political Audience
Insights for the Race Ahead
Explore latest press, trends, and strategies to help you outpace 2026.
Press
AdExchanger: This Election Season, Buyers Can Curate Deals Based on Voter Values
Press
StackAdapt and OpenX Partner to Enable Political Advertisers to Reach Target Audiences Programmatically
Blog
Spotlight Series: Ksenia Konkina, VP of Product at RevOptimal
Let’s Win 2026 Together.
Talk to our political solutions team today or request a demo to learn how to build deals directly in our self-serve curation platform, OpenXSelect.