ABOUT US
The Intelligent SSP
OpenX is simplifying advertising through quality standards, data leadership, and future-ready infrastructure.
Our mission
To Build the Industry’s Most Intelligent Advertising Technology, Setting the Highest Standards for Quality, Performance, and Responsibility.
About Us
As one of the largest supply-side platforms (SSPs) globally, we prioritize quality. We will never be the largest, and that’s intentional. Our strategy reflects a commitment to direct partnerships, technological innovation, and integrity, underpinned by AI and designed to give our partners confidence and control in a shifting media landscape.
Built on a legacy of data and identity, we are ushering in the next era of digital advertising: safer, smarter, and built to adapt. All for a single goal: quality adtech that is easy to use, effective, endlessly adaptable, and designed to make media work better for the people who run it and the people who experience it.
A Legacy of Market-Leading Innovation
Launched OpenXBuild™, modular APIs powered by OpenX’s proprietary identity graph
Expanded OpenXSelect™, the supply-side targeting and curation platform, to advertisers
Introduced proprietary AI-powered curation tools to improve advertiser performance
Launched the market’s first Cookieless Deals Library
Introduced native and digital out-of-home (DOOH) formats
Launched TV by OpenX, the first 100% direct, biddable connected TV (CTV) solution
First adtech company to fulfill its Science-Based Targets initiative (SBTi) Net-Zero Standard key requirements
First adtech company to achieve CarbonNeutral® certification
Launched a self-service supply-side targeting (SST) platform for audience and data targeting
Became the first independent programmatic platform to be 100% cloud-native
Built the industry’s first supply-side identity graph
Implemented AI/machine learning quality curation filtering for deals
Introduced and patented header bidding technology
Led the industrywide push to prioritize quality and clean up the ad ecosystem
Launched the first real-time bidding exchange
Results Matter. So Does the Way You Get There
Privacy, Security, and Data Integrity
Your data deserves protection. Our security systems are audited under the SOC 2 framework, with SOC 3 Type 2 reports available, and our privacy infrastructure is regularly assessed by an independent auditor, giving your campaigns the security you expect.
Service Built To Support Your Needs
Exceptional service starts with transparency and partnership. We streamline workflows and prioritize interoperability so your teams can move faster with less friction. By aligning support, technology, and processes, we make it easier to optimize, and scale.
Third-Party Verified Sustainability
Our cloud-based platform delivers fast, reliable performance while reducing environmental impact. We measure emissions, reduce them where possible, and transparently disclose independently audited results, giving clear insight into the carbon impact of campaigns.
As a global adtech company, OpenX operates at scale across regions and time zones.
Explore our locations and see where we power performance around the world
The Smartest Minds. The Most Innovative Team
OpenX leadership combines programmatic expertise with a people-first approach to build technology that delivers.
Company Recognition
Explore how respected industry publications are recognizing our award-winning technology and continued innovation:
Life at OpenX
OpenX culture is fueled by curiosity, defined by collaboration, and driven by innovation — empowering us to make media work better for everyone
Shape the Future of Media
Join a team driven by curiosity and collaboration and help build technology that makes media work better for everyone
