CASE STUDY | BRANDS AND AGENCIES
Genius Sports Tripled Reach Against Its Target Audience Through Content Object Insights Across CTV
Openx product
TV by OpenX
Partners
OpenX + Genius Sports
KPIs
Awareness
Challenge
A leading sports betting operator sought to maximize brand awareness through connected TV (CTV) and overcome challenges they previously faced in precise live event measurement.
The campaign aimed to unlock granular insights across targeted live events and content genres, enabling smarter optimization against real-time viewership patterns.
Solution
Genius Sports, a global leader in sports data, technology, and omnichannel advertising, partnered with OpenX, leveraging TV by OpenX to activate a high-impact CTV campaign centered around live sports programming. Leveraging OpenX’s advanced content signals and rich bidstream data, the Genius Sports team received deep insights into content consumption patterns across live sports.
Success in Numbers
Average campaign video completion rate (VCR)
Average VCR across football and basketball genres
Increase in impression delivery against target parameters after optimizations
“OpenX’s push for transparency and solid data visibility made a huge difference for our CTV campaign. With the insights they provided, we could easily find ways to optimize our strategy, make smart budget choices across different channels, and deliver some solid results for our client.”
