Header Bidding Surfaces Value Of ‘Every Single Impression’

Quality and scale of audience are key to most political advertising campaigns, according to the VP of Business Development at OpenX. “The quality component is really key for buyers because we’re no longer in a world where we’re just trying to buy the audience across any type of content. Ad effectiveness on quality content is key,” Julie Van Ullen said during a panel discussion at the recent Beet.TV summit on politics and advertising.

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