A case study published by OpenX shows that publishers on its platforms using Exchange Bidding – Google’s answer to header bidding – have seen an average yield increase of 48% in the 12 months since the two started working together.
OpenX says Google’s Exchange Bidding has led to 48% revenue lift for publishers
Explore More News
-
Learn more: OpenX Repositions as The Intelligent SSP to Simplify AdvertisingOpenX Repositions as The Intelligent SSP to Simplify Advertising
-
Learn more: Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVisionFuture of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
-
Learn more: OpenX and TVision Launch First Supply-Side Attention Targeting Solution for CTV, Enabling Real-Time Activation on High-Engagement Inventory
OpenX and TVision Launch First Supply-Side Attention Targeting Solution for CTV, Enabling Real-Time Activation on High-Engagement Inventory
