Google’s answer to Header Bidding from AppNexus (Prebid) was released today for all publishers using DFP. Exchange Bidding allows multiple exchanges to compete with each other in a unified auction.
Google rolls out Exchange Bidding for all publishers using DFP
Explore More News
-
Learn more: Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVisionFuture of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
-
Learn more: This Election Season, Buyers Can Curate Deals Based On Voter ValuesThis Election Season, Buyers Can Curate Deals Based On Voter Values
-
Learn more: 4 Ad Tech Leaders on How AI is Improving CTV Measurement & Attribution
4 Ad Tech Leaders on How AI is Improving CTV Measurement & Attribution
