Report: Consumers, marketers at odds over rewarded ads

Consumers are in favor of watching ads in return for perks, with the most preferred being discounts from favorite brands, followed by ad-free music for 30 minutes and mobile game rewards, according to a study by the Mobile Marketing Association, OpenX and MediaMath. Seventy-nine percent of marketers expressed familiarity with video reward advertising tactics, but 47% said they felt negatively about the strategy.